An Inbound Marketing campaign can be confusing to execute, from the initial research stage (what content offer should you give away?), to the actual implementation (how should your workflow look like?), all the way to the measurement of results. There are a lot of questions, and the answers can differ depending on the individual components of each campaign.
Don’t panic; I’ve listed down my five favourite tools to use when I’m planning an Inbound Marketing Campaign. These have all achieved ‘bookmark’ status, and should be used before you start creating landing pages and emails.
What better way to find the latest Inbound trends and tactics than to consult the community? Inbound.org is an Inbound Marketing online community, that functions like Quora, but focusing on Inbound Marketing. Read through the posts for new content ideas, connect with experienced Inbound Marketers, or find the answers to any questions you might have.
If you need examples of great content for a specific topic (or product), look no further than Buzzsumo. Just type in the topic or domain, and you’ll get content that can be easily filtered by any categories of your choice.
When you run an Inbound Marketing Campaign, you’ll need to create multiple blog posts to promote it. At some point, you’ll run out of ideas (or great headlines to attract the viewers).
HubSpot’s Blog Topic Generator comes in handy here. Type in three nouns, and 5 blog post titles will be churned out for you. If you fill in your information, they’ll even send you a handy excel sheet that’ll help you come up with over 250 blog post titles!
When you’re running an Inbound Marketing Campaign, you need to keep track of your traffic. In this case, there’s no better tool than Google Analytics. Make sure that you’ve connected your Google Analytics account to your website, so it can help you track key metrics such as landing page traffic, traffic sources, and behaviour flow.